The jewelry industry is currently reeling under the effects of high gold prices and stiff competition. It is no longer sufficient to work with a passive wholesale jewelry provider. To remain competitive in this highly competetive industry, it will be necessary to work with a pro active jewelry provider. The term proactive wholesale jewelry provider is relatively new, so here is what such a jewelry provider will need to posess.
Design and trends: Wholesale jewelry requires a wide range and depth of designs. These designs will need to be tailor made to suit the current market conditions and price lines. Pure creativity with no concern for actual industry issues will not yield expected results. The jewelry manufacturer will need to study fashion trends and be in a position to advise the wholesale jeweler.
Gold or silver: There was a time when most reputed jewelry manufacturers preferred to accept gold orders. The profit made in absolute terms is generally higher for gold orders. The situation today is different, a good wholesale jewelry manufacturer should be able to handle gold and silver wholesale jewelry orders. The diversity in design talent will become apparent here, a strong designing team will give the best results.
Gemstones: Tight profit margins will require competent gemstone procurement. A jewelry wholesaler expects to make a decent margin on the gemstones that are set in the jewelry. A wholesale jewelry manufacturer would ideally be equipped to source gemstones from the original source. This will avoid the long queue of middlemen that keep adding to the price of the gemstones. Interesting designs will also call for interesting and unique gemstone shapes, sizes and cuts. Make sure that your wholesale jewelry manufacturer is geared to handle gemstone cutting too. If this is not the case, high prices for fancy shapes and cuts can wiegh heavily on your price tag.
A winning team: To ensure that your wholesale jewelry business is capable of withstanding stiff competition and return with decent profit margins, your wholesale jewelry manufacturer will need to have a professional team. A well balanced team will need to include gemstone experts, jewelry production experts, design experts and market research personnel. A wholesale jewelry manufacturing team that cannot win, surely cannot make you win.
Remain absolutely attentive to market changes, the emerging scenario will make it possible only for the best to survive. Partner with the right wholesale jewelry provider, someone who can put you a step ahead of the competition. The present circumstances are a totally new game for the older generation of passive wholesale jewelry manufacturers.
Compiled by:
http://www.bbjbangkok.com/The Jewelry Experts, Thailand
The high prices of gold jewelry has caused many buyers to move towards silver jewelry that is more economical. This has led to the rapid development of silver jewelry designs, the change is being felt even at the wholesale silver jewelry level. Silver jewelry manufacturers are today including genuine gems and diamonds in their wholesale silver jewelry designs. This is an important development as, synthetic gems dominated the silver jewelry market until a few years ago. Gemstones like citrine, amethyst, blue topaz and even lower grade diamonds are being used to design exquisite silver jewelry.
